Big 'O' Dodge Chrysler Jeep Ram of Greenville has been family owned and operated for over 32 years. Michael Odum, founder of Big 'O', was lost in 2003 in a tragic motorcycle accident. It was at that time, Tanner Odum, Michael's eldest of 3 sons stepped up to take over his father's legacy. In February 2008 the Odum family purchased the Chrysler Jeep Ram franchise. This had been a long time goal for the family. Tanner took the dealership to new heights making Big 'O' the #1 Dodge Chrysler Jeep Ram dealer in North and South Carolina.