Airplay Policy

The HIS Radio Indie Artist Airplay Policy

Our goals:

• To encourage people and strengthen the Church through Christian music media.
• To reach as many people as possible with our music, focusing on 25-54 year old listeners using the genre of Adult Contemporary Christian music.
• To proclaim the truth of Christ by playing the very best music available to us.

How do we decide what should be played on HIS Radio?

• Quality:  Our standard is to play the best written, best produced, bestperformed songs and artists.  All of the music we play must be professionally produced and recorded (no “garage” or “home” recordings). 
• Our experience reveals that major label support most often provides the artist with a source of spiritual accountability, an environment conducive to developing their gifts and ministry, and resources to create quality art. We require the same quality you hear on recordings from for King & Country, Toby Mac, Lauren Daigle and others you hear on HIS Radio.

• Spiritual Content:  Songs may conform to lyrical criteria, as determined by the Program Director and Music Director.  Lyrics need to be included with all music.  

• Availability:  Music we play must be readily available for purchase by consumers and listeners. 

A few things you need to know about HIS Radio:

• We would love to play every sincere artist but, unfortunately, can not do so.

• We receive TONS of music!  Usually 30-40 new songs every two weeks. We review new music from major labels as time permits, but unfortunately, not everything – independent or national – will get airplay. We review new music from record labels on PLAYMPE. We do not listen to emailed MP3’s or WAVs.

• At HISRadio.com we offer listeners the opportunity to take regular music surveys and help influence music choices. This is one way we get consistent feedback so we can deliver on listener expectations.

Please keep in mind:

• HIS Radio is certainly not the “be all, end all.”  If the Lord is directing you into music ministry, do not let a radio station dissuade you from your calling.  

• Keep at it!  Some of the most well-known national artists were turned away several times by radio stations and others in their first several tries.

• Not all music…even all GREAT music …is a good “fit” for radio airplay!

• Our management and staff ask for your prayers, that we would be led by God in making music and other daily decisions.

Additional thoughts:

• Be involved in the local Christian music scene.  We’re blessed to have many active churches and ministries in the area.  These opportunities are invaluable to gain experience and share what’s on your heart.

• Make use of our Family Calendar on HIS Radio web site (HISRadio.com) – this free service will help get the word out about your upcoming concerts.

• Support HIS Radio in prayer.  Investing in the lives of our listeners through the ministry of prayer is a powerful way to make a connection with them.

Some helpful resources for independent promotion:

• Gospel Music Association - 1205 N Division Street Nashville, TN  37203
• email:  gma@gospelmusic.org

We sincerely hope this information has been helpful to you. The Christian music industry is always seeking new faces, and lots of new songs, from all over the world. Our prayer is that the Lord will continue to use this powerful tool to touch many hearts and lives until the day Jesus returns!

May God bless you as you live to serve Him and tell others about Christ.